Keeping Your Real Estate Business Up and Running in the Time of COVID-19
Maintain business as usual during this highly unusual time.
Social Sphere Movoto Profile COVID-19
As such a people-centric business, the lockdowns, quarantines, and orders to shelter in place might have many real estate agents concerned that their business will come to a standstill. With no clear end to the COVID-19 pandemic in sight, Movoto is doing everything we can to support our agents through this unprecedented time. Here are three ways Movoto agents can continue to run their business and maintain human connection without putting themselves or others at risk via the Movoto Agent App.
Stay in Touch
During times of isolation, the desire and need to connect with others becomes even more important. Thanks to technology, human contact doesn’t have to be physical. The Movoto Agent App’s artificial intelligence will continue to alert you to the best times to text, email, or call your existing clients to ensure that you’re reaching them at the most impactful times. Reach out to clients and keep them updated about what’s happening with your business and what you plan to do in the future as the Coronavirus situation continues.
This is an especially critical time to maintain contact with existing clients. Many might assume you’re ceasing operations or are too distracted to focus on them, so you should take extra care to make sure they feel taken care of. Continue to follow up with potential buyers by sending them curated listings with detailed property information and, if possible, video or virtual tours. Conduct regular video meetings with sellers to discuss their evolving needs and come up with a strategy on how to continue promoting their listing in the coming weeks.
"Being a millennial agent, it’s really important for me to work with a brokerage that harnesses the power of the internet. Movoto has crafted a fusion model that can harness the abilities of the internet and pair them with the skills of an experienced real estate agent.”
-Jeffrey Hess, Movoto Fresno Agent
Ramp Up Your Social Media Outreach
With the increased social isolation, many people will be turning to digital means to connect, stay informed, and simply pass the time. While open houses and in-person tours won’t be possible for some time, you can keep your clients, friends, and family informed through digital means.
This is a good time to shift your focus from face-to-face to social media outreach. With Movoto’s new Social Sphere feature, you can utilize the full power of social media and reach a wider network of contacts beyond your immediate social circle. Regularly share listings and map searches to your secondary and tertiary network directly through your Movoto Agent App. Increase your reach, keep your clients and friends up to date, start conversations and receive feedback about the market, and keep your network informed about the current real estate climate. Your agent profile with all your contact information will be featured prominently with each share so they can reach you directly with questions or when they’re ready to buy or sell.
"I am able to do a quick standard search within the app, and then post this onto my social media. The best part about this feature is that I—the agent—am branded on that search link. It made it much easier for me to brand.”
Take Advantage of This Time to Do Some Housekeeping
Many people are taking this forced societal leave to brush up on a skill, learn a new one, or do some basic upkeep. Update your agent profile, polish up your listings, read up on the latest real estate news and best practices, and take this time to improve yourself as an agent. Go through your Movoto Agent App and ensure you have claimed all your listings to ensure people are reaching you directly with their interest. Make notes on your existing clients so you can better serve them and rekindle any leads that might have fizzled out.
If it’s safe to leave your home as long as you’re practicing safe social distancing, visit the properties you have listed and clean up. Share walk-through videos using Facebook Live, YouTube live, or Google Duo. Video is a great way to share with potential buyers while they can't visit properties in person. Don’t squander this time, and when you’re able to meet clients and give tours again, you’ll be ready to hit the ground running.
“In a business that is dependent upon referrals and leads, Movoto has been a lifesaver. Working with them has allowed me the assurance that I can feel secure in my real estate future.”