Frank Klesitz is a national speaker and direct response marketing leader in the residential real estate agent industry who has written and implemented the marketing plans for 1,000+ of North America's top 1% of real estate professionals to attract listings and recruit productive agents. He is the CEO of Vyral Marketing, a done-for-you 36-touch video, social media, direct mail, and email agency.
Getting Started and Reconnecting with Your Contact List
- Importance of Consistency:
- Stay in contact with your database regularly. Below is a simple plan. There is no excuse to not get started.
- Stay in contact with your database regularly. Below is a simple plan. There is no excuse to not get started.
- Basic Email Strategy:
- First send a personalized email to your contacts.
- Keep it simple — no need for fancy graphics or videos initially.
- Include an unsubscribe button to clean up your list. Suppress contacts who have not opened your emails. These basic steps are all you need to start building your email list.
36-touch Campaign
- Frequency of Communication:
- Aim for 3 quality messages per month to maintain consistent contact with your audience.
- Include 2 educational videos, such as answering frequently asked questions, providing a market update, or sharing an interesting story.
- Add 1 offer for immediate response, such as an item of value that directs them to a landing page to capture leads.
- This is your 36-touch campaign, designed to keep your contacts engaged and informed. See examples here.
- Aim for 3 quality messages per month to maintain consistent contact with your audience.
Choosing Topics That Matter
- Focus on Questions: Make videos around topics people are actively asking about. If you’re unsure, refer to the list of topics provided on GetVyral for the entire year.
- Use AI to Help: Coming up with what to say is easier than ever by leveraging tools like ChatGPT to help write scripts. This makes content creation faster and more effective.
Recording and Filming Your Videos
- Affordable Setup: You don’t need expensive equipment — filming on your phone is great! If you prefer, you can use a webcam instead.
- Platform for Quality: Use Riverside.fm to film high-quality videos with minimal equipment.
- Record in Sections: Break your video into smaller sections to make it easier to manage. Ensure you have good lighting, sound, and that you're looking at the camera.
- Keep it Short and Engaging: Once recorded, grab a clip to leverage on social media.
Building Brand Reconnection
- Content Strategy: Consistently creating branded educational content helps establish your expertise and reconnect with your audience.
- Leverage Your Database: After laying down your brand, it’s easier to make calls or follow up with your contacts, as they’re already familiar with you and your expertise.
- No Need for Overcomplication: Keep it simple and approachable. Your goal is to make these connections effortless and natural.
By following these steps, you’ll not only keep in contact with your existing database but also create a sustainable and effective marketing strategy. Use the right tools, stay consistent, and soon you’ll see more engagement and appointments from your contacts.
For more information and to connect with Frank, click here: