Ben Kinney has been named one of the 100 most influential people in real estate by Inman News and the Swanepoel Report. He was also named Inman News’ “Innovator of the Year'' for his work in real estate and technology, and his team has been recognized by The Wall Street Journal and Real Trends as one of the top 25 producing real estate teams in the nation.
Three Principles for Real Estate Success
- Say the right things, and become an expert in your scripts. Show empathy for your customers. When they see that you care, they'll work with you. Communicate with empathy, integrity and with a way that says: I really want to help people experience home ownership.
- Say it enough times. Are you willing to set a daily activity goal that will equate to the success you need next year? Break it down: How many phone calls do you need? How many appointments? How many contacts do you need to make? How many open houses do you need to have? Know your activity goal and promise yourself to commit to it.
- Have a network of people to share these goals with. If you don't have enough leads, host open houses to make new relationships.
Work Ethic and Success Factors
- Work hard.
- Be patient.
- Embrace boring tasks.
Four Key Duties of a CEO
- Spend a portion of your time finding and attracting talent to your business. You need to add talent to survive shifting times.
- Get your talent in production quickly.
- What are you doing to make sure the people you are in business with never want to leave? Make your company a place that employees will never want to leave, and focus on retention.
- CEO duties: accounting, bookkeeping, HR. CEOs need to have a plan in place so that the business can go up.
To get more information from Ben, you can find his listing presentation and scripts on his YouTube channel, and you can hear his podcast here.