Raise the Bar on Your Business
The average U.S. agent earned just $44,813 in 2024—that’s $18–$20/hour.
If you’re making the sacrifices real estate requires, why not play for seven figures?
Your income should support a seven-figure life—whether that’s about money, time, health, or relationships.
The Formula for Growth: Skills, Standards, Strategy
Skills = Conversations that move people forward
Standards = Non-negotiable routines and disciplines
Strategy = People, systems, and technology that drive efficiency and results
All three are interdependent. You won’t scale sustainably without them working together.
8 Traits of Seven-Figure Earners
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High level of competitiveness and desire to win
- They have developed world class skills
- They maintain unwavering standards
- They are highly strategic in 3-4 key lead sources
- They track and monitor everything in their business
- They execute quickly and minimize the GAP
- They have a plan and they follow it daily
- They only associate with other winners, believers and badasses!
The #1 Skill in Today’s Market: Control the Narrative
Your clients are consuming headlines—not facts.
To build authority and influence, you need to be the voice of calm, fact-based insight.
“Knowledge = Confidence. Ignorance = Fear.”
6 Ways to Control the Narrative
- Study your Local Market Statistics every Monday
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Study National Real Estate Trends monthly
- Know everything there is to know about the communities you serve
- Have your dialogues internalized
- Learn to use the downswing in your conversations
- Use your body language to convey confidence
Speak with data, not drama.
Set Standards, Not Just Goals
Big goals demand high standards.
If you want to increase your income, you must raise the bar on how you use your time, energy, and focus.
Start with how you manage your day.
Use Time Like a Professional
You don’t have a time management problem—you have a choice management problem.
Start by knowing your hourly value:
$250K/year = $120/hour
Use that number as a filter for every task.
The 4D System:
1. Do it – If it’s urgent and important, and worth your hourly rate.
2. Delay it – If it’s important but not urgent, schedule it for later.
3. Delegate it – If it’s not worth your rate but still needs doing, outsource it.
4. Delete it – If it’s not worth doing at all, cut it.
Don’t Let Failure Be Final
Every “breakdown” is part of the breakthrough.
4 questions after every loss:
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How am I responsible?
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What actions did I take to create this?
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What lessons am I meant to learn?
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What adjustments will I make so this never happens again?
Failure is feedback.
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