Gordon Watson has been one of the highest producing real estate agents in North America with over 4000 closed transactions, he has also been one of the top real estate coaches in the nation with 29 years experience coaching the top agents and teams in the country and now has been recognized by Real Trends as the leader of the #8 highest producing team in all of the United States and the #1 producing team in the state of Oklahoma!
Gordon's Coaching Philosophy
- Building Relationships: Coaching is about cultivating long-term, trust-based relationships rather than simply teaching rules.
- Self-Image and Growth: How you see yourself sets the bar for what you can do. Breaking through mental blocks and letting go of ego are essential for real progress.
- Mindset Expansion: Surround yourself with high achievers who challenge your thinking and inspire you.
Seller Preparation and Listing Presentation
- Appointment Confirmation:
- Send a confirmation email: Include the appointment date and time, your resume, and a link to reviews to build trust.
- Call to confirm the appointment: Ensure the date and time are correct, and make sure everyone involved in the decision-making process will be at the appointment.
- Key Seller Questions to Address:
- Price: What’s the home likely to sell for, and how much will the seller take home?
- Timeline: How long will it take to get the home sold?
- Plan: What steps will you take to make the sale happen?
- Professionalism: Show up neatly-presented, dressed for the job, and with everything you need. Use body language, like stepping back after knocking, to make a good impression and to seem approachable.
Listing Presentation Best Practices
- Conciseness: Keep presentations clear, simple, and to the point (8-10 slides). Don’t overload with data to avoid overwhelming the audience.
- Visual Aids: Use slides to highlight key points and keep things engaging. Make sure all materials are clean and professional.
- Consistency: Build trust by sticking to a clear structure and staying consistent throughout the presentation.
Interaction and Communication
- Face-to-Face Meetings: It's easier to handle objections in person. This helps build trust and lowers the chances of rejection.
- Buyer-Broker Agreements: Always bring agreements to showings. Offer flexible options like one-day agreements to make clients feel more comfortable.
Final Key Points
- Sellers need to see you as a real estate expert. Make that a key part of how you present yourself.
- Encourage buyers to commit. Ask them "If this home meets your expectations, do you plan to submit an offer?"
- Keep a professional image, while making sure communication is clear and trust is built.
For more information and to connect with Gordon, click here:
https://www.instagram.com/watsonpowers_/